i don't mind, mind, don't have a mind

so if you were a corporation as large as, say, canon, and your marketing team came up with a radio spot which centred around a tired cliched jerry macguire reference (especially given the decidedly cool temperature of current public perception of mr tom 'jump the couch' cruise), wouldn't you, perhaps, fire that marketing company and look for some better representation? 'you had me at canon'. huh.

i'm just sayin'.

there's that one, and the one which features a guy who's over the moon 'cause he just got a job as a ski lift operator in whistler. never mind the fact that he's gonna have to have two other jobs (at least) to be able to afford to live in whistler. but shit, he's movin' on up, alright.

i can't decide if these two are supposed to be slyly ironic - a bit of a poke at corporate suits who don't really know any better - or if somebody, somewhere, needs to inject some creativity into advertising. what i *do* know is that i really need to stop listening to the radio on my way to work.